DIO review direction
Reduce the first brief to a coherent barrier direction, a short priority ingredient list, and one packaging route. Keep marketing claims separate from factory-confirmed formula and test evidence.
← All example scenariosReview gate
Example sourcing scenario · not a customer project
Skincare · USA
Barrier serum with a clearer claims boundary
A hypothetical first-time brand has strong ingredient ideas but needs them translated into a feasible formula, claims, packaging, and price brief.
Manufacturing review artifact
SRM-USA-02
- Formula direction
- Barrier / light ampoule
- Packaging route
- Airless or dropper
- Quantity signal
- 3,000 pcs target
Buyer decision Factory confirmation
Buyer decisions
- Rank ingredient priorities instead of requesting every trend ingredient
- Choose dropper or airless packaging based on formula compatibility
- Set the retail position before locking the target FOB range
Factory confirmations
- Formula stability and ingredient-use level guidance
- Claim-support and target-market label considerations
- Packaging test, decoration MOQ, and production timing
Use this as a thinking model